. . . according to the University of Oxford’s Environmental Change Institute.
Dr Max Boykoff, a James Martin Research Fellow at the Environmental Change Institute stated that . . .
based on an analysis of nearly 1,000 tabloid articles from the Daily Mail, the Sun, the Express and the Mirror, the researchers found that many readers were being misinformed. The researchers analysed the tone, the context, the terminology, the labelling of those quoted and the relationships between messages.
It’s actually no great surprise that these widely read tabloids have been failing to report accurately on the climate change debate. Take the Express and the Mail – both newspapers consistently mislead the public on many issues, preferring to sensationalise current affairs according to their own right-wing agenda. And the Sun and the Mirror both provide the gossip and the scandal to satisfy those who desire an easy and leisurely read. All four often have little conscience in my view when it comes to responsible news coverage and they value circulation figures above fair and honest reporting.
Dr Boykoff said while quoting the Sun’s Jeremy Clarkson, that . . .
Commentators like the Sun’s Jeremy Clarkson are contradicting scientific thought with unfounded authority when making statements such as: ‘This confirms what I’ve been saying for years – cars do not cause global warming. Now we learn that all along it was bloody sheeps and cows.’
Yes, that detestable antagonist Jeremy Clarkson, who thinks he’s so big and so clever because he dares to laugh at political correctness actually prides himself on his controversial anti-environmentalist stance because it gets him the laughs and the publicity he craves. He does speak with unfounded authority and his readers fall for it . . . and therein lies the danger. His careless attitude dangerously undermines the climate change debate as does the aforementioned sloppy reporting by the tabloids.
Misreporting on human contributions to climate change can contribute to skewed views among these papers’ many readers. We’re all involved in the fight against climate change and it’s in all of our interest to widen, rather than restrict, the spectrum of possibility for appropriate policy action.’ Dr Boykoff
The tabloids have a huge influence on how their readers understand and interpret the science behind climate change so perhaps now is a good time for these tabloids to drag themselves out of the gutter and use their influence for the greater good rather than be driven by profit at the expense of any journalistic integrity they may have.