An advert saying that fur is eco-friendly has been banned by an advertising watchdog because it says the ad is misleading. The fur breeders claim that because the fur is a natural product that lasts a lifetime and is biodegradable, they can promote their products as eco-friendly.
For starters, the chemicals they treat the fur with to preserve and protect it cancel out any eco-benefits they claim exist. Then there’s the environmental damage caused by their farming methods that make their products far from carbon-neutral not to mention the number of animals that the’re taking out of the eco-system to kill and profit from. But apart from that the fur farmers say that a fur coat will last up to thirty years but can you imagine how matted and manky it would be after being worn by a human for so long.
Anyway, most people who wear fur wouldn’t keep a fashion item for that long. They’d be onto the next design within a year or two and last year’s furry accessory would be discarded without another thought.
Nice try. I’ll give them that.